It’s been a busy month since our launch, and we’re happy to welcome our newest dealership to the AAC family, Lexus of Arlington. Lexus of Arlington is part of the Bob Rohrman Auto Group. It’s a great-looking store with a strong, proactive team, and we are excited to get in and train them on how AAC empowers them to build better rapport and increase accessory sales. We look forward to helping Lexus of Arlington post record numbers in the coming year.
And speaking of sales increases, all of our pilot stores (thanks!) including Midtown Toyota and Woodfield Lexus are showing marked accessory sales increases! In addition, service conversions are up across the board, thanks in part to AAC’s presentation modules that promote the store and its customer benefits.
But the work continues: We’re getting set to roll out updates to our system that enhance the way customers can visualize accessories on their new car. Plus, sales staff will have the option to change languages on the presentation to better engage customers. And be on the lookout for an iPad app coming later this year!
Tom Waitzman